Since 2002, Donellia Chives, via her brand Ngome Lifestyle (based in Beaufort, SC), has celebrated Afropolitan fashion and culture through her boutique and cultural events. Africa Fashion Week Lowcountry is among the grand fashion occasions presented by Ngome Lifestyle. I had the honor of finally meeting Donellia, after following her for a time on social media, when I modeled at the annual event in 2016. At times in life we come across people who leave us wanting to know more…about them…about their journey. Donellia Chives is one of those people. She beams with pride about her lowcountry South Carolina heritage. Her style is regal. She inspires you with her knowledge of and passion for African culture. Get to know Donellia Chives and Ngome Lifestyle. Read on!
Who Is Donellia Chives?
Afropolitan. LocQueen. WrapQueen. Vegetarian. Mother of 3. Humanist. Lover of all that is possible. Creative. Curator of Ngome Lifestyle and visionary of Africa Fashion Week Lowcountry. I am passionate about mental wellness. Regardless of how we look on the outside, my question is always going to be "how are you doing on the inside?"
The Genesis of a Fashion Brand
Fashion is in my blood. I obtained an associates in fashion design in 1999 at American InterContinental University in Atlanta, Ga. My mother and grandmothers inspired me with New York style and my grandmother and aunts from Georgia influenced me with their southern style and soulful church wear. I would organize my grandmother’s closet and she always had tons of fun accessories from her era of when women wore gloves, pearls, hats, and dressed very chic and cosmopolitan. This ignited a fire in me at an early age. I love fashion but what’s more important to me is how well dressed are we on the inside.
About Ngome Lifestyle
Ngome Lifestyle is the quintessential lifestyle boutique for Royals, specializing in exclusive Africa and global inspired clothing and accessories. We offer a variety of customized style services including custom made garments. My greatest accomplishment, outside of my children, is being able to collaborate with brilliant artists, models, patrons, designers, and founding partners for Africa Fashion Week Lowcountry.
Donellia’s Advice to Aspiring Entrepreneurs
Do all your homework, research, projections, and examine your profit margins well to be able to make a profit. Remain authentic to your brand. Pray fervently. Stay positively humble and in gratitude. Even when you make mistakes, learn from them, own up to it, and keep going. Find a mentor.
What’s on the Horizon for Ngome Lifestyle?
My goal with Ngome Lifestyle is to become a global brand, expanding into all territories within the Diaspora. We will aim to empower our communities and others to engage in international trade opportunities to bring the best of Africa to everyone, everywhere. I wish to give back every step of the way. What's up next for Ngome? Yes! (insert big smile emoji) Ngome Lifestyle is opening its first standalone store in August 2018: a fusion of Afropolitan, urban, and lowcountry vibes-a hub for feeling and looking good!
Ngome Lifestyle is an impressive combination of culture and fashion, and it is clearly a reflection of its illustrious owner, Donellia Chives. Friends, tell your circle about this year’s Africa Fashion Week LowCountry and stay tuned to Ngome Lifestyle on the web for announcements about the grand opening of the brand’s standalone boutique! Comment to give Donellia a pre-congrats on this amazing achievement!
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